Friday, 30 November 2012
TASK 4: IPC MEDIA RESEARCH
HISTORY-
The International Publishing Corporation Ltd was formed in 1968, the merger of the UK’s 3 leading publishers; George Newnes, Odhams Press and Fleetway came together to for the IPC. 5 years later in 1968 the IPC magazines were created.
PUBLICATIONS-
The IPC story has take may fascinating twists and turns in the 150 year period…
1800’s- Country Life, Shooting Times, Cycling Weekly, Amateur Photographer, Horse & Hound and Yachting World.
Early 1900’s- Women’s Weekly, Yachting Monthly, Motor Boat, Golf Monthly.
1920’s- Ideal Home, Homes & Gardens, Woman & Home.
1940’s- Woman’s own.
1960- Ideal home, Woman, Rugby World, World soccer, Angler’s mail.
1970’s- Sporting Gun.
1980’s-Marie Claire, Essentials, VolksWorld, Motor Boats Monthly, Evening, Chat.
1990’s- What’s on TV, Now, NME.
2000’s- Nuts, Look, TVeasy, goodtoknow, shootinguk, Mousebreaker (games)
2010- goodtoknow, Style at Home.
CURRENT PRINT-
IPC’s current prints are a variety of different types of magazines, January 2010 set 3 key target audience for their current publications- Men, mass market women and up market women. This is includes magazines for men such as Nuts, Look and more gossip magazines and home and cooking magazines for the more up market women.
STRUCTURE OF THE COMPANY-
The IPC have 3 divisions in the structure of their company- IPC Connect, IPC Inspire and IPC Southbank.
-The connect divisions connects with the mass market women, these magazines are read by 9.4 million women. It involves Celebrity and Fashion including Now and Teen Now, Lifestyle which includes Woman ad Woman’s Own. Traditional which involves Woman’s Weekly, Real life which is magazines such as Chat and TV and entertainment which contains Soaplife and TV Times.
HISTORY-
The International Publishing Corporation Ltd was formed in 1968, the merger of the UK’s 3 leading publishers; George Newnes, Odhams Press and Fleetway came together to for the IPC. 5 years later in 1968 the IPC magazines were created.
PUBLICATIONS-
The IPC story has take may fascinating twists and turns in the 150 year period…
1800’s- Country Life, Shooting Times, Cycling Weekly, Amateur Photographer, Horse & Hound and Yachting World.
Early 1900’s- Women’s Weekly, Yachting Monthly, Motor Boat, Golf Monthly.
1920’s- Ideal Home, Homes & Gardens, Woman & Home.
1940’s- Woman’s own.
1960- Ideal home, Woman, Rugby World, World soccer, Angler’s mail.
1970’s- Sporting Gun.
1980’s-Marie Claire, Essentials, VolksWorld, Motor Boats Monthly, Evening, Chat.
1990’s- What’s on TV, Now, NME.
2000’s- Nuts, Look, TVeasy, goodtoknow, shootinguk, Mousebreaker (games)
2010- goodtoknow, Style at Home.
CURRENT PRINT-
IPC’s current prints are a variety of different types of magazines, January 2010 set 3 key target audience for their current publications- Men, mass market women and up market women. This is includes magazines for men such as Nuts, Look and more gossip magazines and home and cooking magazines for the more up market women.
STRUCTURE OF THE COMPANY-
The IPC have 3 divisions in the structure of their company- IPC Connect, IPC Inspire and IPC Southbank.
-The connect divisions connects with the mass market women, these magazines are read by 9.4 million women. It involves Celebrity and Fashion including Now and Teen Now, Lifestyle which includes Woman ad Woman’s Own. Traditional which involves Woman’s Weekly, Real life which is magazines such as Chat and TV and entertainment which contains Soaplife and TV Times.
-The Inspire division
connects with men and includes famous names from Country Life, The Field, Nuts
and NME.
-The Southbank division is more up market women which focuses on three key markets, Fashion, Lifestyle and Home Intrests. This includes magazines such as Look, Marie Clair and Ideal Home.
-The Southbank division is more up market women which focuses on three key markets, Fashion, Lifestyle and Home Intrests. This includes magazines such as Look, Marie Clair and Ideal Home.
TASK 3: Essay
To what extent should magazines be held responsible for the social ramifications of the representations they offer?
To what extent should magazines be held responsible for the social ramifications of the representations they offer?
Throughout this essay I going to be discussing whether I believe it is magazines that should be blamed for social ramifications or whether it is other media. I partly believe it is blamed for social ramifications, especially teens are affected by the representations of celebs and models in magazines today such as Cosmo girl, Bliss, Seventeen and Sugar.
When looking
at my 5 magazines I noticed a similarity in all of the. They all
mainly revolve around the idea of how teen girls should look and act, the idea
that runs throughout these types of magazines is you have to be attractive,
wear makeup, be fashionable and act a certain way for boys to like you. Beautiful
women smiling positively and brightly are always splashed across the page, which
is suppose to ‘inspire’ the magazines target audience. They contain straplines,
tags, pugs and captions all suggesting insights inside the magazine of todays fashion
and beauty tips. It's likely that this will have a negative effect on teen
girls as at this age it is thought many are vulnerable and are usually very
conscious of their appearance, weight and just want to fit in. Magazines do not
help these issues in no way, teen girls believe more and more they must be like
celebrities, be skinny/slim, dress nice, always wearing fashionable clothing
and always wearing make up. Magazines should not be giving this idea especially
as mostly every magazine today features someone famous or a model that has been
edited to look ‘better’. The term ‘sexy’ or ‘perfect’ also featured on mostly
all the magazines I saw, this is a negative aspect as I believe teenage girls
should not think they should have to look or act sexy or have sex apeal as they
are not adults.
I believe it is not purely magazines that should be held responsible for social ramification as other mediation such as music videos, films, images and television also contribute to the social ramifications. Although there are some positive aspects of these magazines, real life story’s feature on teenage magazines such as ‘I nearly got killed on my way home from school’ although sounding horrific articles like these would help keep teenagers more aware and safe. Also magazines have tips and advice for teenagers involving school work and how to be more comfortable and confident.
In conclusion although teenage magazines do at appeal to the target audience, when studying these types of magazines, they are unhealthy and unrealistic portrayals of appearance, life and relationships. The ramifications for each magazine are all similar, revolving around boys, fashion, looking ‘perfect’ and real life stories throughout.
I believe it is not purely magazines that should be held responsible for social ramification as other mediation such as music videos, films, images and television also contribute to the social ramifications. Although there are some positive aspects of these magazines, real life story’s feature on teenage magazines such as ‘I nearly got killed on my way home from school’ although sounding horrific articles like these would help keep teenagers more aware and safe. Also magazines have tips and advice for teenagers involving school work and how to be more comfortable and confident.
In conclusion although teenage magazines do at appeal to the target audience, when studying these types of magazines, they are unhealthy and unrealistic portrayals of appearance, life and relationships. The ramifications for each magazine are all similar, revolving around boys, fashion, looking ‘perfect’ and real life stories throughout.
Friday, 23 November 2012
TASK 2: Magazines &
Audiences- Part 2
The magazine I have chosen is an NME edition featuring Rihanna. This magazine I think has a specific target audience, I believe it is aimed at females, specifically teens or young adults that are interested in her music and pop/R&B styles. The type of people I think this is aimed at is also those who are up-to-date and into todays fashion. Rihanna as an artist that is very modern, fashionable, young and confident, these are the types of people I think this magazine would attract. The bright pink font that stands out on the page also shouts femininity and draws the target audience in. The language used and quote made by Rhianna: ‘You need people to tell you when your f***ing up’ suggests the magazine is only aimed at much younger people and teens as swearing is splashed across the page. The magazine also features a cover line ‘The state of music today’ telling the audience this magazine NME is featuring modern artists that are in the limelight now including Laura Marling, Kasabian and Jack White which links back to the ‘now’ music and audiences. The magazine cover although I think being basic and straight to the point as the main conventions you expect to see. The Masthead is in the largest font on the page, cover lines, a interesting main image, barcode and selling line. I think the main image is what draws the audience in, it as an usual angle in the way Rihanna is standing usually female artists are splashed across a front cover in a sexual manor or wearing little clothing where as Rihanna has no flesh on show and is poisoned in a more angular way which is ‘sexy’ in a completely different way. I think this is the main reason why this magazine cover does not appeal to the male audience. She is also wearing colourful, exaggerated make-up, bright lips and eyes this goes along with the young women’s audience and how many young people present themselves today. Rhianna is thought to be a role model in todays society and I think this presents her in a good light to her target audience.
The magazine I have chosen is an NME edition featuring Rihanna. This magazine I think has a specific target audience, I believe it is aimed at females, specifically teens or young adults that are interested in her music and pop/R&B styles. The type of people I think this is aimed at is also those who are up-to-date and into todays fashion. Rihanna as an artist that is very modern, fashionable, young and confident, these are the types of people I think this magazine would attract. The bright pink font that stands out on the page also shouts femininity and draws the target audience in. The language used and quote made by Rhianna: ‘You need people to tell you when your f***ing up’ suggests the magazine is only aimed at much younger people and teens as swearing is splashed across the page. The magazine also features a cover line ‘The state of music today’ telling the audience this magazine NME is featuring modern artists that are in the limelight now including Laura Marling, Kasabian and Jack White which links back to the ‘now’ music and audiences. The magazine cover although I think being basic and straight to the point as the main conventions you expect to see. The Masthead is in the largest font on the page, cover lines, a interesting main image, barcode and selling line. I think the main image is what draws the audience in, it as an usual angle in the way Rihanna is standing usually female artists are splashed across a front cover in a sexual manor or wearing little clothing where as Rihanna has no flesh on show and is poisoned in a more angular way which is ‘sexy’ in a completely different way. I think this is the main reason why this magazine cover does not appeal to the male audience. She is also wearing colourful, exaggerated make-up, bright lips and eyes this goes along with the young women’s audience and how many young people present themselves today. Rhianna is thought to be a role model in todays society and I think this presents her in a good light to her target audience.
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