TASK 4: IPC MEDIA RESEARCH
HISTORY-
The International Publishing Corporation Ltd was formed in 1968, the merger of the UK’s 3 leading publishers; George Newnes, Odhams Press and Fleetway came together to for the IPC. 5 years later in 1968 the IPC magazines were created.
PUBLICATIONS-
The IPC story has take may fascinating twists and turns in the 150 year period…
1800’s- Country Life, Shooting Times, Cycling Weekly, Amateur Photographer, Horse & Hound and Yachting World.
Early 1900’s- Women’s Weekly, Yachting Monthly, Motor Boat, Golf Monthly.
1920’s- Ideal Home, Homes & Gardens, Woman & Home.
1940’s- Woman’s own.
1960- Ideal home, Woman, Rugby World, World soccer, Angler’s mail.
1970’s- Sporting Gun.
1980’s-Marie Claire, Essentials, VolksWorld, Motor Boats Monthly, Evening, Chat.
1990’s- What’s on TV, Now, NME.
2000’s- Nuts, Look, TVeasy, goodtoknow, shootinguk, Mousebreaker (games)
2010- goodtoknow, Style at Home.
CURRENT PRINT-
IPC’s current prints are a variety of different types of magazines, January 2010 set 3 key target audience for their current publications- Men, mass market women and up market women. This is includes magazines for men such as Nuts, Look and more gossip magazines and home and cooking magazines for the more up market women.
STRUCTURE OF THE COMPANY-
The IPC have 3 divisions in the structure of their company- IPC Connect, IPC Inspire and IPC Southbank.
-The connect divisions connects with the mass market women, these magazines are read by 9.4 million women. It involves Celebrity and Fashion including Now and Teen Now, Lifestyle which includes Woman ad Woman’s Own. Traditional which involves Woman’s Weekly, Real life which is magazines such as Chat and TV and entertainment which contains Soaplife and TV Times.
HISTORY-
The International Publishing Corporation Ltd was formed in 1968, the merger of the UK’s 3 leading publishers; George Newnes, Odhams Press and Fleetway came together to for the IPC. 5 years later in 1968 the IPC magazines were created.
PUBLICATIONS-
The IPC story has take may fascinating twists and turns in the 150 year period…
1800’s- Country Life, Shooting Times, Cycling Weekly, Amateur Photographer, Horse & Hound and Yachting World.
Early 1900’s- Women’s Weekly, Yachting Monthly, Motor Boat, Golf Monthly.
1920’s- Ideal Home, Homes & Gardens, Woman & Home.
1940’s- Woman’s own.
1960- Ideal home, Woman, Rugby World, World soccer, Angler’s mail.
1970’s- Sporting Gun.
1980’s-Marie Claire, Essentials, VolksWorld, Motor Boats Monthly, Evening, Chat.
1990’s- What’s on TV, Now, NME.
2000’s- Nuts, Look, TVeasy, goodtoknow, shootinguk, Mousebreaker (games)
2010- goodtoknow, Style at Home.
CURRENT PRINT-
IPC’s current prints are a variety of different types of magazines, January 2010 set 3 key target audience for their current publications- Men, mass market women and up market women. This is includes magazines for men such as Nuts, Look and more gossip magazines and home and cooking magazines for the more up market women.
STRUCTURE OF THE COMPANY-
The IPC have 3 divisions in the structure of their company- IPC Connect, IPC Inspire and IPC Southbank.
-The connect divisions connects with the mass market women, these magazines are read by 9.4 million women. It involves Celebrity and Fashion including Now and Teen Now, Lifestyle which includes Woman ad Woman’s Own. Traditional which involves Woman’s Weekly, Real life which is magazines such as Chat and TV and entertainment which contains Soaplife and TV Times.
-The Inspire division
connects with men and includes famous names from Country Life, The Field, Nuts
and NME.
-The Southbank division is more up market women which focuses on three key markets, Fashion, Lifestyle and Home Intrests. This includes magazines such as Look, Marie Clair and Ideal Home.
-The Southbank division is more up market women which focuses on three key markets, Fashion, Lifestyle and Home Intrests. This includes magazines such as Look, Marie Clair and Ideal Home.
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